Cognitive (or Language) Skills in business communication

Cognitive (or Language) Skills in communication

The second division of the tools of reporting is what we called cognitive (or language) skills in Chart As explained earlier, these are skills which have to be carefully learnt and acquired with great diligent effort. Their two most important elements are Vocabulary and Syntax (sentence construction): Two accompanying elements (which we sometimes describe as oscillating uncertainty between Rote and Cognitive skills – but leaning more heavily towards the Cognitive) are Punctuation and Spelling. These four skills lie at the heart of meaningful writing. It is largely in their mastery and control that the business executive must demonstrate the superior abilities for creativity, judgement, leadership and knowledge for which he is deemed to merit his privileged position and high pay. His overall aims here are charm and pleasantness of style, precision of meaning and conciseness of presentation. In the use of vocabulary and sentence-making, the business writer must strive for variety, avoiding monotony of sentence lengths and types and repetition of words. As will already have been noted, these four elements are not being discussed in this course because they are considered to have been covered in your other English Language courses. If necessary, 

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